Instagram is considering hiding the like count on photos, so audiences can’t see how many people have liked a post. An unreleased feature that would publicly hide like counts was found in the app code by Jane Wong, who says the test states that Instagram wants “your followers to focus on what you share, not how many likes your posts get.” Only the person who posted a photo would be able to see the number of likes it has received.
Instagram claimed it has not tested the feature in a statement made to The Verge: “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
Details of the test came just a few days after Independent indicated that the British Information Commissioner’s Office has recommended that social platforms, like Instagram and Snapchat, offer the option to turn off like counts and “streaks” that encourage users to keep posting. The agency wants to ban these features in order to protect the safety and privacy of the platforms’ youngest users.